![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/1e64eb82-6e10-41b3-acc9-e200d99c63cb_rw_1920.jpg?h=bb65ad72416e8914de098e8f5475ae9c)
Primrose's Kitchen:
Selection Box
Selection Box
Agency: Lolly Agency
Discipline: Branding & Packaging
The Challenge
To prepare for their selection box launch on Amazon, Primrose's Kitchen required a bespoke box to hold three packs of their wholesome cereals.
The Solution
By filling a heart-shaped silhouette with illustrative flavour notes, the brand's principle 'nurturing health and happiness through a variety of flavours' is communicated.
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/bdb8624f-3df0-46cb-a8e4-2e717b69a2b1_rw_1920.jpg?h=fc0543cb2efdc02566df51bf8875eec8)
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/a4be7f0a-f67d-4cdb-9323-6c7835ef0bd6_rw_1920.jpg?h=3e58b4e7a4adf0e05f10ee2f12553bc7)
Next Project → Liverpool ONE