Agency: Mosquito Digital
Discipline: Social Media & Art Direction
Due to the rise of competitors in the disinfectant market, Zoflora’s social media presence required a new strategy and visual direction.
Research revealed that UGC plays a big part in Zoflora's success. In response to this, photography will be used more in the creation of brand-generated content.
The new visual approach showcases products alongside their relevant fragrance notes. This creates authentic and relatable content that resonates with the audience on a deeper level.