![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/709bb61c-216b-4978-93c0-d6e1f00a6fe0_rw_1920.jpg?h=6c1c2ce968c26dee10efed37d53e7b79)
Appleshed Cider
Client: LWC Drinks
Discipline: Branding, Identity & Packaging
The Challenge
Due to a decline in sales, Hereford Cider required rebranding to re-establish itself within the premium cider market.
The Solution
Appleshed relates to the ciders origin where apples were handpicked, washed, mashed and fermented in a shed located in Herefordshire's Malvern Hills.
Visually, the new identity endorses quality modestly by focusing on the essence 'grown and crafted' supported by the use of natural textures and a soothing colour palette.
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/c83dd3e5-d45e-40c5-8237-9866047bf1ac_rw_1920.jpg?h=1a96a237578340ea2526484b916b9fa6)
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/ad4abcfd-921f-44a6-9142-4335c9b37372_rw_1920.jpg?h=a68bcab7cb344b0d691c7424425a2575)
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/6a3e5a95-b37e-451a-a060-ca279a4c18a8_rw_1920.jpg?h=afcc5056eb0a3711b5850461dbbfc117)
Next Project → Primrose's Kitchen: Selection Box