Client: LWC Drinks
Discipline: Branding, Identity & Packaging
Due to a decline in sales, Hereford Cider required rebranding to re-establish itself within the premium cider market.
Appleshed relates to the ciders origin where apples were handpicked, washed, mashed and fermented in a shed located in Herefordshire's Malvern Hills.
Visually, the new identity endorses quality modestly by focusing on the essence 'grown and crafted' supported by the use of natural textures and a soothing colour palette.