Appleshed Cider
Client: LWC Drinks
Discipline: Branding, Identity & Packaging
The Challenge
Due to a decline in sales, Hereford Cider required rebranding to re-establish itself within the premium cider market.
The Solution
Appleshed relates to the ciders origin where apples were handpicked, washed, mashed and fermented in a shed located in Herefordshire's Malvern Hills.
Visually, the new identity endorses quality modestly by focusing on the essence 'grown and crafted' supported by the use of natural textures and a soothing colour palette.
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