![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/e5c02399-3449-461b-a48e-17446fefdad2_rw_1920.gif?h=58bdb1c71bbb0c95087fa91ddc83e170)
Breaking Wave Wine
Client: LWC Drinks
Discipline: Branding, Identity & Packaging
The Challenge
Create the name, identity and bottle labels for an entry-level Australian wine range targeting Cornish establishments within the hospitality industry.
The Solution
Australian and Cornish culture share a mutual love for surfing and breaking waves are essential for a successful session:
“Breaking wave is the breaking of water surface waves on a coastline. This occurs when the wave’s amplitude reaches a point where the crest overturns.”
Nautical stripes are associated with Cornwall, using them in an illusionistic manner to portray a breaking wave creates curiosity and an emotional reaction to sea and surf enthusiasts, locals and holidaymakers.
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/d676787a-d060-46f3-955a-ef4ae2ee2f68_rw_1920.jpg?h=0afac72f9992cd8f7bddf94b4e204b6d)
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/7be38c54-e9b9-4c27-b2c4-972318e82d3c_rw_1920.jpg?h=a44c5dec833cdabdfc47705db0e5b502)
![](https://cdn.myportfolio.com/430f0a70-daa6-43cc-924b-f928543cf799/275c7574-1983-4d9a-aa81-44d21b3d59d1_rw_1920.jpg?h=3a301a27cf100f8cd82b30aeb06aa85c)
Next Project → Turtle Wax Hybrid Solutions