McCarthy Stone:
Emerald Magazine

Agency: Lolly Agency
Discipline: Editorial
The Challenge
Design the summer 2021 edition of Emerald Magazine, a lifestyle publication exclusively for McCarthy Stone homeowners.

The Solution
Whilst staying true to the brand guidelines, boundaries were pushed, encouraging readers to find their inner adventurer. This approach amplified McCarthy Stone's key message 'championing the role, wellbeing and happiness of older people in society.'
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